Monday, January 27, 2014

Tobacco Companies are using youths and modern communication tools to promote products at POS

In the name of part-time jobs, Tobacco Companies have now engaged youngsters (mostly college and university students) to promote their harmful products at sales points, superstores and roadside tea stalls in Dhaka city, violating the amended tobacco control law. This fact has been explored by one of our ATMA members Kamal Uddin Ahmed published on state run news agency
Bangladesh Sangbad Sangstha (BSS) on 26 January, 2014. The report says, encouraged by the tobacco company’s offers, the students spend most of their scheduled time at roadside tea stalls to woo customers, but this does not ends here. The technique of influential tobacco companies helps young people start smoking. They, in company uniforms, were seen in front of tea stalls convincing stall owners with cigarettes and smokeless tobacco products. Some of them were seen decorating stalls using colourful leaflets inscribed with promotional remarks, says the report.
See the full report:
The report also carried in today’s newspapers:

Simultaneously, some of the Tobacco Companies are using modern communication devices (laptop, computer etc.) in a very innovative way to attract youngsters through screening video-advertisement of cigarette to them at point-of-sales. This case has been found in Meherpur district, revealed by a TV report telecasted on Independent TV yesterday on 26 January 2014.
Watch the full report:

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